When Larry Page and Sergey Brin announced they were giving up their “day to day” duties at Alphabet early this month—leaving the heavy lifting to Google CEO Sundar Pichai—an era ended in more ways than one. As much as the news made history for the Mountain View search giant, it was also a fitting end to a cult of founderhood that peaked and crashed during the past 10 years.

At the beginning of this decade, “the Google Guys” were still the flag-bearers of that cult. From the time they started their company in the late 1990s, they gleefully drew the boxes that subsequent founder-savants would later check off: pursuing ideas that conventional wisdom deemed crazy; dismissing traditional business practices; and maintaining control of their company even after going public, bypassing oversight by granting themselves powerful voting shares.

The underlying philosophy was that founders knew better than shareholders what is good, not just for the company but for the world. If you gave them unlimited power, they might even eschew some profits for social good! Or, at the least, they’d postpone quick bucks for a long-term approach that only visionaries would appreciate. When Page claimed that Google was “not a conventional company,” he was speaking for all founders, many of whom would subsequently adopt that convention.

But the decade we’ve just endured has shattered their halos. The 2010s might have begun with Mark Zuckerberg posing for Time magazine’s Person of the Year, a role model for countless behoodied wannabe entrepreneurs. But it ended with him trying to look stoic while absorbing six hours of enraged verbal piñata swings from legislators.

Congress, along with the rest of us, is clearly disenchanted with the claims that founders are engines of wealth creation and change agents for global goodness. While their stated goals might have been lofty, the consequences of founder dreams have been low-paid gig economy jobs, misinformation campaigns, and the theft of our attention. Even Google/Alphabet, fabled for its happy workers, is experiencing employee unrest and regulatory pushback on privacy and antitrust issues.

Decade in Review

WIRED looks back at the promises and failures of the past 10 years

At least Zuckerberg and the Alphabet dudes run profitable companies with high valuations. Some of the other founders who won glory in this decade are now known for questionable practices while piling up deficits. Remember Elizabeth Holmes, who was going to be the next Steve Jobs? It’s now her prosecutors who are out for blood, and they won’t settle for just a drop. Travis Kalanick, once celebrated as the hard-charging bro who was going to revolutionize transportation, created such a publicly toxic culture at Uber that his board tossed him aside. But even Kalanick’s misdeeds don’t compare to the Barnum-esque antics of WeWork’s Adam Neumann, whose business plan crumbled under the scrutiny of its aborted IPO. And since he had embraced the tactic of loading voting power into the shares he owned, the only way to rid the company of its megalomanical founder was to pay him off.

The founder halo will take another battering when lavishly optioned versions of those tales appear on home screens and in the cinema. These productions will make the satiric HBO show Silicon Valley look like a tourist bureau advertorial for its eponymous location.

In short, we’ve had enough. It once might have been charming that Jack Dorsey showed up for his Congressional spotlight sans tie and with hipster beard, reading his testimony from an iPhone. But what we want to know is, why is Twitter so toxic? Several of the founders who took their unicorns to market and remained in charge are having trouble explaining why their stock prices have plummeted from those high valuations in the private realm.

This article was syndicated from wired.com

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